The rich are getting richer and the demand for luxury Volkswagen rides has risen higher than ever. However, it’s not just the VW models like the Touareg, Touareg Hybrid and the GTI that are catching more glances. Even with a still struggling European market, other markets (ahem, China) are honing in on all of Volkswagen’s brands, driving up sales and securing Das Auto’s place as one of the most desirable of all rides. With global wealth on the rise, it’s no surprise that Bentley and Porsche—also VW brands—are enjoying a continual spike in popularity.
This is good news even if you don’t top any lists of the world’s wealthiest people. Higher volumes in luxury divisions boost VW’s entire line growth and trickle down to better price mixing overall. For Porsche, the 918 Spyder, Boxster, Cayman, Cayenne SUV and Panamera are getting the most interest. Plus, the addition of the Macan SUV in 2014 didn’t hurt. Bentley is being eyed for the Flying Spur, Mulsanne and Continental GT.
Currently, Volkswagen AG’s stock price estimate is hovering right under $50, which is about six percent higher than the market price. You can thank Porsche for a 15 percent delivery rise compared to 2013—and a 21 percent rise in the US. They’re a hot item in the Middle East and Asia, and with the average vehicle costing $122,000 it’s no wonder these sales are helping VW remain at the top. Of course, Bentleys average $200,000 in revenues per car sold, and six percent of those sales are right over that threshold.
The brand new Macan, much like Tiguan, GTI and Touareg, are targeting the thriving crossover market and with great success. Who wouldn’t want all the functionality an SUV offers with the luxury and comfort of a sedan? When you have disposable income at your fingertips, a luxe-laden crossover is your perfect pairing to a more than comfortable lifestyle. Globally, crossovers are slated to increase by five million in the next three years, and VW is happy to deliver.
High Net Worth Buyers Demand More Pampering
Thanks to the Jones’s next door, new VW models in all brands and also the 2015 models feature more “just for fun” options than ever. In 2014, there were 1.76 million more “high net worth people” in the world compared to 2013, so keeping up with the neighbors is getting easier for some. This is most common in North America—the wealthiest region and the fastest high net worth growing market at 17 percent per year.
But you don’t need to be filthy rich to live like it. There’s a VW for everyone with perks to spare.